Learn More

About Us

Pure Properties Group is a full-service commercial real estate firm based in Tampa, Florida. Our real estate expertise lies in commercial, hospitality, industrial & office. We have successfully developed, leased, and managed assets in California, Nevada, Arizona, Texas, Illinois, Louisiana, Alabama, Georgia, and Florida. Our team is currently focused in the Southeast, specifically in Florida where we are advancing retail, hospitality, and mixed-use opportunities. Along with our partners, affiliates, and clients, we acquire, lease, develop, and manage thriving and profitable properties. At Pure Properties Group, we are driven to “enhance” each and every property we touch.


adjective \ˈpyu̇r\

4:  having exactly the talents or skills needed for a particular role



View All Current Listings

Our Recent


Oct 15, 2019 | Tampa Bay Times
A Marriott Moxy Hotel is headed to the Heights in Tampa – READ

Feb 05, 2019 | 83 Degrees
Heights Union: New office space in downtown Tampa – READ

May 22, 2017 | Orlando Weekly
Foxtail Coffee Co. and Tamale Co. coming to the new ‘Hourglass District’- READ

Dec 1, 2016 | Tampa Bay Business Journal
First phase of The Heights near downtown Tampa takes crucial step forward – READ

Nov 7, 2016 | Tampa Bay Business Journal
Developers of The Heights, near downtown Tampa, sign new oyster bar – READ

Nov 4, 2016 | CL Tampa Bay
The right mix: Heights Market to foster collaborative interaction at Tampa’s Armature Works – READ

Read More




At Pure Properties, our focus is to provide the highest quality of real estate services. Our years of industry experience, market expertise and extensive relationships allow us to deliver these services to select clientele.

Pre-Development & Development Management Services


Asset Management

Property Management

Tenant Representation


If you are interested in discussing your real estate investments, please feel free to contact us for an appointment.


The Team


Doug Badia 

doug badia

Doug Badia is the managing principal at Pure Properties Group, LLC. He has over 20 years experience and is highly skilled in all facets of real estate including: corporate operations, complex asset transactions, investor relations, acquisition, development, leasing, property management, marketing, sales, finance, and dispositions. He has a successful track record with land development and redevelopment opportunities as well as a historical ability of increasing profits and market shares, improving partner-investor relations and establishing national brand recognition by building high performance teams focused on exceeding the expectations of partners, investors, customers and employees. Throughout his career, he has leased nearly 5 million square feet of various real estate assets and within the last few years, Doug has sold a wide variety of properties throughout the United States. These transactions were in excess of $1 billion.

Before founding Pure Properties Group, Doug was the Executive Vice President at O&S Holdings, responsible for the day to day business operations of O&S Holdings portfolio which included over 80 assets and businesses throughout the United States. He effectively integrated the asset management, leasing, development, sales and marketing, legal, and finance departments.

Before joining O&S in 2005, Doug was the West Coast Director of Property Management for Federal Realty Investment Trust. He oversaw assets including: The 3rd Street Promenade (Santa Monica), Post Street (San Francisco), Historic Old Town (Los Gatos), The Promenade (Escondido), The Gas Lamp District (San Diego), Historical Old Town (Pasadena), The Boulevard (Hollywood), Mill Avenue (Tempe) and Historical East Houston Street (San Antonio), as well as the jewel of Federal Realty’s west coast portfolio, Santana Row – a 625,000 square foot development featuring over 70 retail shops, more than two dozen restaurants, a boutique hotel and movie theatre. In addition to the dynamic retail and restaurant collection, Santana Row offers 622 residential units and 65,000 square feet of office space. From the development stage through the first several years of operation, Doug effectively managed this unique asset to stabilization, achieving measurable and sustainable results in all areas.

Doug has also held management positions with General Growth and The Wilder Companies in Tampa, FL where he gained the experience and expertise necessary to become a well-respected leader in the real estate industry.


Shawna Ellis

Shawna Ellis has more than 20 years of financial and accounting experience in commercial, residential, office and hotel real estate. Shawna began her career in real estate as a Construction/Development Regional Controller with Trammell Crow Residential, managing the accounting of the West Coast and Mid-Atlantic regions for 181 entities. In 2007, Shawna joined O&S Holdings, LLC as the Corporate Controller, managing the finance, accounting, risk management, human resources and legal departments. O&S Holdings, a mid-size real estate developer, had approximately $1 billion in assets, including 1.5 million square feet of retail space, a 210 room four star Westin hotel, 74 luxury condos and 250,000 square feet of office.

Shawna holds a B.A. in Business Economics from the University of California at Santa Barbara and is a licensed real estate agent in Florida.


Monica Larrazabal

monica(cropMonica is a seasoned professional with over 10 years of experience in real estate management and leasing. With a strong knowledge in both commercial and residential real estate transactions, Monica is responsible for client relations, commercial leasing support, research and complex reporting, and information management.

Prior to joining Pure Properties, she assisted the Executive Vice President at O&S Holdings in the overall company productivity and its real estate operations comprising a portfolio of over 3 million square feet across the United States, including super regional shopping centers, power centers, stand-alone multi-tenant and single tenant retail buildings, office and hotel. Previous to this, Monica held various positions as Assistant Property Manager, Account Manager, and Sales & Marketing Manager for large corporations in Southeast Asia.

Monica is a graduate of the University of San Carlos in the Philippines with a degree in Bachelor of Science in Business Administration.  She is currently working on getting her Florida Real Estate License.


Our Partners/Clients/Affiliates

National Real Estate

National Real Estate is a full-service firm offering traditional brokerage services, turn-key investments, and property management services. Our agents work collaboratively, not competitively, to ensure each client is met with extraordinary customer service and efficiency in all areas of our practice.  + Company Website


Soho Capital 

SoHo Capital, based in Tampa, specializes in the acquisition and development of residential, retail office and industrial properties. + Company Website


Canyon Capital Realty Advisors, LLC 

Canyon Partners and its affiliates are investment management firms and registered investment advisors headquartered in Los Angeles, California, with over $23 billion in assets under management. + Company Website


Crunkleton Commercial Real Estate Group

Founded in 2003 and based in Huntsville, Alabama, Crunkleton & Associates is a full service commercial real estate company specializing in property management, leasing, brokerage and investment analysis. + Company Website


The Worsham Group

The Worsham Group has developed virtually every kind of project in locations all over the world. The buildings are impressive, the numbers behind them formidable, and the success these projects enjoy unique. But even more impressive than those admittedly important factors is the reputation for quality projects, outstanding service and absolute integrity. It is a reputation built over more than 132 years in the business, honed by scores of high-quality, on-schedule, on-budget projects. The Worsham Group is a world-class real estate developer working worldwide on exciting new projects. + Company Website


The Forman Group

Rachel Forman is principal of the forman group, a leading real estate industry marketing consulting firm. As a consultant, Rachel has provided comprehensive marketing services to a variety of clients including; O&S Holdings, The Downtown Center Business Improvement District, Federal Realty Investment Trust, TrizecHahn, The Irvine Company and CBRE. + Company Website

Get in Touch

Contact Us

Our Location 



Contact Info
Send a Message